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Northburgh House

10 Northburgh Street



About us

Populus Limited is part of the Populus Group (PGL). The group also includes Populus Data Solutions (PDS), which provides field and tab services to Populus and other research agencies. PGL has a minority interest in, and provides back office services and support to, BrandCap, a brand consultancy.

We exist to equip companies and individuals with the deep understanding they need, of their markets, audiences and brands, to drive success in a world overwhelmed with data. We call this Critical Knowledge and we deliver it through:
— our expertise across consumer, corporate, market, political and reputation research;
— our market-leading fieldwork operation with a rigorous focus on providing quality data;
— our exceptional strategists and researchers; and
— our leading edge suite of products and services.

Over the past ten years, our work has formed the basis of significant corporate, political and consumer campaigns and has helped clients launch new products, build their reputation with key audiences, win local and national elections and generate increased sales.

Our team of researchers and consultants is based in London but works internationally and includes experts in qualitative, quantitative and omnibus research, as well as senior strategists from the worlds
of business, politics, marketing and communications.

We are proud to be a founding member of the British Polling Council and to abide by the Code of Conduct of the Market Research Society of Great Britain.

We are ambitious for the future and have set ourselves some clear goals – including our 2020 vision that by the year 2020 Populus Limited will:
— Have achieved accreditation (or other recognition) as an excellent employer;
— Be regarded by our clients as the best in our field and recognised for always delivering critical knowledge;
— Have achieved turnover of £20 million.

We work together across the company and with our sister companies to pool our knowledge and abilities for the benefit of our clients. While our talents are diverse, we are united by our values:

— We are accountable for our judgement, our actions and the work we do.
— We hire people who can be relied upon consistently to deliver their best work.
— We are approachable and collaborative.
— We are accountable and we can be trusted.
— We admire people who are self-aware, self-disciplined and who are happy to be accountable.

— We are disciplined and precise.
— We are driven by evidence and embrace the consequences.
— We see the wood and the trees.
— We test ourselves to the highest standards.
— We admire people who are self-motivating, self-improving and who behave like a leader.

— We never stop learning.
— We question and challenge.
— We are creative in seeking new ways to help solve our clients’ problems.
— We don’t stop until the job is done.
— We admire people who are enthusiastic, entrepreneurial and forward thinking.

— We are ambitious for our clients and ourselves.
— We are inspired by our clients’ needs.
— We care for our clients and each other.
— We don’t wait to be told what to do.
— We admire people who take responsibility and muck in – if something needs doing (no matter how big or small) they are happy to do it.


Populus has a friendly and caring culture. We have been awarded Silver accreditation by Investors in People and are always looking to evolve and improve. We offer great benefits to our staff but one of the great things about working here is that there is a very flat structure and everyone is happy to muck in regardless of whether they are a Research Executive or the CEO. We are growing very rapidly and would like our employees to grow and develop with us too. We live by our values of being trusted, expert, enquiring and ambitious and are always looking for bright, interesting, like-minded and enthusiastic people to join us.

Populus jobs...