A job advertisement is your opportunity to sell the role and organisation. It has to be engaging and written in a way that attracts your target audience. When candidates find job advertisements, they should be able to have a clear understanding about what is being offered to them and become quickly engaged with the opportunity. Therefore, it is important that a job advert is well written, is easy to read and is of high quality.
Here are our top five suggestions for writing a better job advert and to make it interesting:
There are plenty of candidates who go through newspapers, job portals, magazines, and other platforms in search of suitable jobs. It is important to remember job seekers only spend a few minutes reading a job advert so having a specific and meaningful job title will instantly grab their attention and encourage them to read more.
Be clear about desired skills:
When writing an effective job advert, it is important that the requirements, expectations, qualifications and skills for the job vacancy are clearly articulated to the candidates. This helps in proper recognition of well fitted candidates and thereby helps in saving time and energy of job givers as well as seekers. Ideally this should be set out in 4 or 5 bullet points to make them more easily digested.
Provide information about the organisation:
While writing a job advert, it is important to give information about your organisation, its mission and vision. However, you should always sell the job first followed by information about the team and the organisation. This will help the candidate to see themselves in the role.
No Gender Biasness:
Be aware of the language you use in the job advertisement. Using more gender-neutral language can have a positive effect on the number of female candidates that apply. For example, consider using words such as ‘Flexible’, “Supportive’ and ‘Creative’ to encourage more female candidates.
Setting out the structure:
The layout of your advertisement can make your job opportunity more engaging and appealing. Consider using headings, small paragraph and bullet pointing key information to make the content easier to digest. This will encourage candidates to re-visit the advertisement or to download the job profile.
Finding a candidate with the right skills, qualifications and personality to fit the specifications of a job description can be difficult, so the clearer you can make your job advert and setting out your expectations will ensure you save valuable time in the long-run.
Overall, the job advert should give a welcoming impression towards the candidates, allowing them to see how they would fit into an organisation and why they should invest their time applying to join your team.