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Top 5 Hints and Tips to write a better job advertisement

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A job advertisement is your opportunity to sell the role and organisation. It has to be engaging and written in a way that attracts your target audience. When candidates find job advertisements, they should be able to have a clear understanding about what is being offered to them and become quickly engaged with the opportunity. Therefore, it is important that a job advert is well written, is easy to read and is of high quality.

Job Advert Writing Hints and Tips

Here are our top five suggestions for writing a better job advert and to make it interesting:

Specific Title:

There are plenty of candidates who go through newspapers, job portals, magazines, and other platforms in search of suitable jobs. It is important to remember job seekers only spend a few minutes reading a job advert so having a specific and meaningful job title will instantly grab their attention and encourage them to read more.

Be clear about desired skills:

When writing an effective job advert, it is important that the requirements, expectations, qualifications and skills for the job vacancy are clearly articulated to the candidates. This helps in proper recognition of well fitted candidates and thereby helps in saving time and energy of job givers as well as seekers. Ideally this should be set out in 4 or 5 bullet points to make them more easily digested.

Provide information about the organisation:

While writing a job advert, it is important to give information about your organisation, its mission and vision. However, you should always sell the job first followed by information about the team and the organisation. This will help the candidate to see themselves in the role.

No Gender Biasness:

Be aware of the language you use in the job advertisement. Using more gender-neutral language can have a positive effect on the number of female candidates that apply. For example, consider using words such as ‘Flexible’, “Supportive’ and ‘Creative’ to encourage more female candidates.

Setting out the structure:

The layout of your advertisement can make your job opportunity more engaging and appealing. Consider using headings, small paragraph and bullet pointing key information to make the content easier to digest. This will encourage candidates to re-visit the advertisement or to download the job profile.

Hints and Tips for Job Adverts

Finding a candidate with the right skills, qualifications and personality to fit the specifications of a job description can be difficult, so the clearer you can make your job advert and setting out your expectations will ensure you save valuable time in the long-run.

Overall, the job advert should give a welcoming impression towards the candidates, allowing them to see how they would fit into an organisation and why they should invest their time applying to join your team.  


Jobs in Cardiff and Employment Information

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Cardiff is the 10th largest city in the UK and one of the fastest growing cities in Europe, with jobs in Cardiff growing at a similar pace.

So what job opportunities does Cardiff have to offer in the public sector?

Cardiff Job Opportunities

Around 54,000 people are employed in the public sector in Cardiff. This is no surprise given the city is home to a number of large public sector employers including the BBC, National Assembly for Wales, Welsh Government, HMRC, Home Office, Companies House, and Cardiff City Council.   

Public sector jobs in Cardiff can be found in government and local government organisations that offer excellent terms and conditions including flexible working, generous annual leave allowances, daily travel assistance, pension schemes, childcare voucher schemes, agile working and training and development.  

Some of these terms and conditions have been recognised nationally with the National Assembly for Wales being commended as a Family Friendly Employer and voted Stonewalls number one employer in the UK. Cardiff Council has also been highlighted as a Living Wage Champion for Wales in 2017-18 and Employer of the Year by the Quality Skills Alliance for its apprenticeship schemes.

Jobs in Cardiff

Principality Stadium Cardiff

Salaries in Cardiff

The average annual salary in Cardiff is around £25,000.  This average is lower than the UK average but the quality of life in Cardiff is much higher thanks to the favourable cost of living.  Cardiff benefits from lower house prices and rental costs than its UK counterparts making it an economic place to live.

What’s the Commute like?

Cardiff is a well connected city on all forms of transport.  A rail network joins the centre of the city with the employment hubs of Cardiff Bay and North Cardiff, which is complemented by an excellent bus service.

For those seeking a more sustainable trip to work, there are fantastic cycle routes traversing the city including the Taff Trail which has to be one of the most scenic cycle routes to work in UK.

For those relying on the car to get to and from work, Cardiff is on the M4 and is easily accessible by the 1.6 million people who live within a 45 min drive away.  With a proposed Metro system on its way, movement around the city is going to get quicker and cleaner. For the more adventurous, there is a water taxi linking Cardiff Bay to the City Centre.

The city is also well placed for connecting with the rest of the UK being situated just 40 miles from Bristol and 150 miles from London – with excellent rail links you can be in the centre of London from Cardiff in under 2 hours.

Jobs in Cardiff

Senedd, National Assembly for Wales

And the best things about Cardiff…

Cardiff is a fantastic place to live with its rich tapestry of history, culture, sport and social activities.

In the recent Quality of Life in European Cities Survey, Cardiff came out on top in terms of UK Cities and 3rd on the overall list – only falling short to Oslo and Belfast. Similarly a BBC poll in 2014, placed the city as top of the UK’s Quality of Living Capital Cities.

Cardiff boasts great bars, restaurants and shopping centres as well as numerous theatres, cinemas and independent cultural venues that host live music and performances.  

All of this makes Cardiff an amazing place to live and work so if you are thinking of a change check out opportunities in Cardiff here.

Our Cardiff  job listings include the best available positions in the professions of digital, administration, customer service, communications, and other opportunities in the Welsh Government and National Assembly for Wales . Whether you are looking for a full time or part time position, permanent or fixed term opportunities, we will help you find the job opportunity you are looking for in the Cardiff area.

What does a Parliamentary Clerk do?

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Working with Parliamentary Committees?

Elected representatives such as MPs and Assembly Members are part of our everyday lives.  We see them on the news daily, read about them online and in newspapers and follow them on social media as they work to make decisions that impact on the laws and policies that shape our society.  As large part of an elected Members role is their work on Parliamentary Committees.

However, did you know that behind the scenes there are a group of people whose job it is to support these Members in their Committee work? This group of committed public servants are known as Committee Clerks who work to support the various Committees that exist in Westminster and the UK’s devolved Parliaments.

So firstly what do these committees do?

Committees scrutinise legislation, investigate public policy, proposed laws and government activity. They do this by holding inquiries, hearing from stakeholders, look at evidence and then produce a report, which make recommendations to Government on specific topics.

National Assembly for Wales Committee Room

National Assembly for Wales Committee Room

What does a Parliamentary Clerk do?

Being a Committee Clerk is a politically restricted role which means that Clerks are not aligned to any political party and do not work for the Government. While a Parliamentary Clerk job description can vary slightly from one Parliament to another, their general responsibilities remain the same.

The day to day work of a Clerk varies ranging from overseeing communication of the Committee’s work to the public and media, liaising with the Government to follow up their responses to Committee reports, drafting correspondence, liaising with witnesses about their forthcoming appearances before the Committee and sometimes getting out of the office and accompanying Members on visits to gather evidence to support their work.

One of the key skills of a Committee Clerk is negotiating with Government Ministers and Officials as well as external stakeholders to encourage them to give evidence to a Committee inquiry and talk candidly on the record.

This all takes place alongside the day-to-day work of a Clerk which involves answering committee members’ questions, making sure Members receive relevant papers on time, arranging briefings and meetings.

House of Commons Committee Room

House of Commons Committee Room

The best part of the job?

Parliamentary Clerks work at the very heart of a parliament providing direct support to Committees in their vital role of holding the Government to account and providing the important checks and balances on policy and legislation.  These Committees provide back bench Members with the opportunity to have their voice heard – empowering them to shape and change policy decisions and direction, which is essential to good governance and democracy. Serving these Committees as a Parliamentary Clerk can provide an excellent sense of job satisfaction by supporting work that is for the wider public good.

Parliamentary Clerk Salary

Salaries for Parliamentary clerks vary at the different Parliaments and Assemblies across the UK.

At the Scottish Parliament, a recent vacancy (Feb 2018) for a Senior Assistant Clerk was advertised with a salary of £41,649 – £51,144. National Assembly for Wales Clerks are paid between £45,513 to £60,476, while the House of Commons and House of Lords Clerks are paid salaries that climb towards £75,201.

Working Pattern

Being a Parliament Clerk means the workload is greater work during the Parliamentary term, so it can very intense when Parliament is sitting. However, during recess, the workload can be lighter allowing you to plan for the term and year ahead and enabling you to take annual leave more easily. This is a great advantage in terms of having a healthy work life balance.

Attracting more female candidates – International Women’s Day

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Today is International Women’s Day – an event that annually held on March 8 to celebrate women’s achievements throughout history and across nations. It is also known as the United Nations (UN) Day for Women’s Rights and International Peace.

To mark the occasion, we took a closer look at what some employers within the public sector are doing to attract more women to apply for roles and once in post support them in the workplace.  

We were particularly impressed by the approach taken recently by the Department for Transport in appointing two women, Polly payne and Ruth Hannant to the civil service’s first ever job share at Director General level.

This is ground breaking on multiple levels not only within the Civil Service but also within the rail sector, where women make up just 11% of the workforce and senior leaders are “overwhelmingly male”.  

It is encouraging that workplace gender equality is being considered at all levels within the DfT and other UK government departments.

Both the Civil Service in the UK along with large multi-national organisations are recognising the importance of attracting women through the language used in their job advertisements. Some UK government departments and companies such as Apple and Twitter are using a product from TEXTIO which uses an algorithm to gender-neutralise their job adverts to make them more appealing to women. Some evidence suggests this can have a significant impact on encouraging women to apply.

In 2017, the Institute for Government suggested if women are less likely to be promoted to senior roles, then the civil service will not be making of their talent pool. Currently women make up around 55% of Civil service, however this figure drops to just over 40% for women in senior roles. This number has increased significantly since 1996 when the number of women in senior Civil Service roles was a very low 17%. While the numbers are improving, I think we would all agree more can be done.

Attracting women into historically male-dominated roles continues to be challenging. One initiative to address this issue has been through apprenticeships with more inclusive training and ongoing support.

More employers are recognising the importance of gender diversity in the workplace, but the focus needs to be on attracting women into an organisation AND changing the environment to ensure they feel valued, supported and treated equally in their career progression.

Attracting women could range from something straightforward such as female pictures on the careers website, to reviewing the language they use in job descriptions so that they appeal to women.

It’s great to see many employers recognising they need to change their attraction and assessment activities to appeal to more female candidates. However it may be a few more years before we see a marked difference

Welcome to Vitae Jobs

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We are Vitae Jobs – created in 2017 as the UK’s only public sector and charity jobs focused jobs website.

Our team has over 20 years experience of working in the public sector and we think working in the civil service or public sector offers a very rewarding career with plenty of opportunities for professional and personal development, as well as contributing to wider society and serving the public in many different ways.  

During our own career paths, we have often found it difficult to find new jobs given the choice of generic jobs websites advertising an array of opportunities across sectors.  We found using these sites to be difficult to find the specific jobs we were looking for. We found that when looking specifically for parliamentary or political jobs, these opportunities were spread across many individual websites, which made job seeking time consuming and frustrating.

With our friends and colleagues experiencing similar issues, we decided to create Vitae Jobs. We wanted to bring together job advertisements that civil and public servants would be able to find in once place, making it easier for jobseekers to find job opportunities they were really looking for.

We also believe the skills and experiences of working in the public sector are often transferable to the third sector. Vitae Jobs is all about making it easier to find a job – we want to become the only resource these candidates will need to access for job opportunities in the public and third sectors.

Disillusioned with the high cost of advertising charged by generic job sites – we decided to enter the market offering reasonable fees while always offering a free option to list a job opportunity.   

We are the first jobs website in the UK to offer a pay-as-you-go option allowing organisations to only pay for what they need. This, along with our bespoke social media advertising and options for free company profiling, mean we will make your job opportunity as accessible as possible.  We really want to help employers find the quality candidates they are looking for, saving them time and money in the process.

Our ambition is to become the leading public sector and charity job website in the UK and whether you are a job seeker or employer, we hope you will join us in our journey.

Check out all of our job opportunities here

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